Alex McKelley is a 3D animator, creative director, designer, and writer with over eight years of experience across 3D production, animation, editorial, and emerging creative technology. Her work spans client campaigns, experimental tools, and personal projects, all rooted in strong visual language and intentional storytelling.
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She has led creative across agencies, editorial platforms, and immersive studios, developing content for brands in gaming, fashion, tech, and culture. Her background in 3D includes character design, real-time animation, and environment building using tools like Blender, Maya, Unity, and Unreal Engine. She has hands-on experience rigging, retopologizing, creating shape keys, and integrating assets into web-based applications.

Alex began her career in editorial, working as an associate editor at Bookstr and is currently shaping longform content and essay curation at Salty. She has worked closely with writers and contributors to develop voice and structure, and has always been drawn to the intersection of narrative and visual culture.
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In addition to her commercial work, Alex maintains a personal art practice focused on fantasy, girlhood, and escapist worldbuilding. Her work often blends 3D, animation, and written elements, creating surreal, emotionally charged spaces that explore identity and digital intimacy.
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Whether she is directing a campaign, building a real-time experience, or editing a vulnerable piece of writing, Alex brings a multidisciplinary approach grounded in clarity, curiosity, and care.